The proposition

Between the years 2007 and 2013, we will witness a radical change in Poland’s social and economic systems. After the breakthrough we saw in the years 1989 -1990, these new changes will be particularly significant. It has been expected, negotiated and it become a fact. On the turn of the year 2007, Poland will be recognized as a proper and rightful EU member. Rightful, because it fully takes over the responsibilities and rights subsequent to the Treaty. Proper, because it participated in preparing and resolving the budget of European Union and it now it is facing before the problem of its realization. First full budgeting cycle within the European Union will define the position of Poland in the 21 century. The nature of this breakthrough will determine the directions as well as the pace of changes in all walks of life. Those who fail to understand this, or refuse to embrace it, will deprive themselves of the opportunity to develop and progress. Embracing the opportunity means making choices which will determine the nature of the strategic development. The prosperity of Polish tourism stands before the need to make these choices. The choices that will take place will have definite impact on the behaviors and attitudes of tourism related enterprises. If the choices turn out accurate, and the process of implementation of the strategy of development is effective, then all participants of tourism market have to undertake the challenge. In order for this to be achieved, we need to stop perceiving the various elements of the market and begin to think in the categories of efficiently functioning national tourism corporation. It is indicated in the current tourism market position. The opinion of individual subjects of market is in principle positive. However, the system’s opinions are less optimistic. The system formulation and proper management of the tourism market subjects is a chance for accelerated development. The structure of corporation – not the one declared today – but the one actually cooperating in the process of achieving the appointed strategic aims – should be made up of: strategic top, line of support and the operating base.